Why programmatic ad tech is poised for a seismic shift – and how you can be part of it.
The promise of programmatic advertising was clear: Automation that would drive efficiency, accountability, and smarter media investments. Yet today, complexity and fragmentation are compounding rather than solving industry challenges. Tech stacks are overloaded, costs continue to mount, and walled gardens are building higher walls. Even companies that once championed openness and transparency are now behaving like the very tech giants they sought to disrupt.
Programmatic is at an inflection point, shifting from all-or-nothing offerings dominated by a few players, to an a la carte menu of buyers’ choices. Hear why a high-level panel of brand and agency decision-makers and ecosystem changemakers are ready for what’s next, and why they won’t accept that “innovation” has to mean added complexity, costs and hidden fees. And learn about what happens as even more processes are absorbed by artificial intelligence.
Join Infillion, with the original disruptor MediaMath at its core, and a panel of prestigious decision makers on the precipice of building an advertising future that is exactly what advertisers need (and nothing that they don’t).
PANELISTS:
-- Jeremy Woodlee, General Manager, Infillion
-- Kristy Quagliariello, VP Programmatic, Klick Health
More speakers to be announced soon
